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Wuchang Rice Harvest! RT-Mart grabs "fresh" and puts it on the shelves of 2023 new rice
sourceTencent News, NetEase News, CCTV, Tiktok, Baidu News, CCTV, Twitter
publisherMr Chen
time2023/11/06
- The autumn equinox is here, and the autumn harvest is busy. On September 27th, the reporter learned from RT-Mart that in Longfengshan Town, Wuchang, Heilongjiang Province, the Wuchang rice ..
The autumn equinox is here, and the autumn harvest is busy. On September 27th, the reporter learned from RT-Mart that in Longfengshan Town, Wuchang, Heilongjiang Province, the Wuchang rice special planting base of RT-Mart and Huishang has welcomed the first batch of harvests this year. Starting from September 23rd, farmers are busy every day, and the harvested rice is completed within 24 hours from shelling to packaging. The first batch of Wuchang rice Daohuaxiang 2 series products will be successively launched in RT-Mart stores during the Mid Autumn and National Day period.
Longfengshan Town, Wuchang, Heilongjiang Province, welcomes the first harvest of rice in Wuchang
RT-Mart and Huishang Wuchang Rice Longfengshan Planting Base
In order to make consumers' fresh food from the Longfengshan Town production area of Wuchang, as early as early August, RT-Mart and Huishang brand purchased a total of 1.5 million kilograms of Wuchang rice. At that time, Wuchang in Heilongjiang was affected by the typhoon, and multiple towns were affected to varying degrees. The harvest of Wuchang rice was touching people's hearts. This production area is located in the south of Heilongjiang Province. Because of the high terrain, the harvest time and yield were not affected by rainstorm.
According to consumer demand, Huishang has developed the Wuchang Rice and Rice Flower Fragrance 2 series products
RT Mart, in conjunction with Huishang, can provide consumers across the country with the fastest access to our authentic Wuchang rice through production and exclusive sales, reducing the cycle by half compared to before, "said Wang Haifeng, General Manager of Wuchang Rice Planting Base.
Why do consumers prefer new rice? Huishang Rice Purchasing Dajiang said, "New rice has a high moisture content, a soft and chewy taste, and a rich aroma. Every year, only during the autumn harvest season can consumers eat 'freshly ground rice'. Under normal temperature conditions, the water content of the rice starts to drain over time, and the natural aroma of the rice gradually weakens, affecting its taste. This is also why there are differences in the taste between new and old rice, and more and more consumers are paying attention to the origin, variety, and freshness of the rice